KiiiKiii are currently really successful with their EP Delulu Pack and the title track 404, scoring top placements on the charts and winning music shows. And now their ennies, IVE, make a comeback as well with the single ‘Bang Bang’. I’ve heard that KiiiKiii will continue to promote 404 for a third week on music shows this week, and I hope that IVE will promote this single as well, which would lead to overlapping promotions by these two girl groups from Starship Entertainment.

The song Bang Bang, in my opinion, is a great follow-up to XOXZ and Rebel Heart, and musically it goes an interesting path, mixing country sounds with dance pop. The lyrics also are quite Western-inspired, full of swag and confidence about going out with a bang.

Wake up, 주저 하지 말고

다른 시선들은 뭐 그리

I don’t give a 쉿

“Wake up, don’t hesitate.

Who cares about other people’s opinions?

I don’t give a shh.”

Vocabulary & grammar breakdown

1. Wake up, 주저 하지 말고

• Wake up = English imperative, used directly in Korean lyrics
• 주저하다 = “to hesitate”
• 하지 말고 = negative imperative + –고 (“don’t do X and…”)

→ Structure: [English command] + [Korean negative command]

→ Very common in modern K-pop for emphasis and rhythm.

2. 주저 하지 말고 (grammar pattern)

• –지 말다 = “don’t do (something)”
• –고 = connective ending (“and / then”)

→ Often used to lead into an implied next action

(“Don’t hesitate, [do it / move forward]”).

3. 다른 시선들은 뭐 그리

• 다른 = “other / different”
• 시선 = “look / gaze / perspective / attention”
• –들 = plural marker
• –은 = topic marker
• 뭐 그리 = “what’s so… / why so much” (dismissive tone)

→ Means: “Other people’s looks/opinions — what’s the big deal?”

4. I don’t give a 쉿

• I don’t give a = English slang phrase (“I don’t care at all”)
• 쉿 = Korean onomatopoeia for “shh”

→ Used as a censored substitute for a swear word

→ Grammatically playful code-switching, not literal Korean structure.

Is this a new trend in K-pop? After Kiiras’ ‘Kill ma bo$$’ and Miyeon’s ‘Reno’, we get yet another track with a Western vibe.