Since we’re already looking beyond idol music, let’s keep the spotlight on Korean artists who deserve more attention. Just like Hanroro, not every musician in Korea is an idol — and that’s exactly what makes today’s pick so refreshing.
Today we’re checking out kimj, a Busan-born producer who teams up with his crew for the song “My Unnies.” (Fun fact: My Unnies is literally the name of the crew.)
So who’s in it? SEBii, The Deep, and Effie — each bringing their own color, but all vibing on the same wavelength.
The song and MV feel free-spirited, relaxed, yet quietly exciting. It doesn’t feel staged or forced — more like you’re casually watching a group of friends having fun together on vacation, with the camera just happening to be there.
Let’s look at these lines from Effie, which perfectly capture that carefree energy:
“조까, 12야
이걸 피고 나서 스트레스 하나 없어”
“Whatever, it’s midnight.
After lighting this up, there’s not a bit of stress left.”
—
😎 조까 – “Whatever / Screw it”
• 조까 → slang expression meaning “whatever,” “I don’t care”
💡 Tone:
Very casual, very street-level. It instantly sets the mood: no pressure, no expectations, no explanations needed.
—
🌙 12야 – “It’s twelve”
• 12 → twelve
• -야 → casual statement ending
💡 Meaning:
Not just the time — midnight here signals freedom. The day’s over, rules loosen, and the night belongs to you and your people.
—
💨 이걸 피고 나서 스트레스 하나 없어 – “After smoking this, there’s zero stress”
• 이걸 → this
• 피다 → to smoke
• 나서 → after doing
• 스트레스 하나 없어 → not a single bit of stress
💡 Interpretation:
This isn’t about shock value. It’s about atmosphere. Letting go, unwinding, being present — the kind of line that makes the whole song breathe.
—
✨ Why “My Unnies” Works So Well
“My Unnies” doesn’t try to impress. It doesn’t chase trends or punchlines.
Instead, it offers:
🌴 real chemistry
🌴 genuine comfort
🌴 a sense of shared time
That’s why it feels so natural — like you’re not listening to a song, but quietly hanging out with it.
And yes — I’ll be featuring The Deep as a solo artist in the coming days, and Effie will definitely be back here soon as well. 👀
💭 Do you enjoy this side of Korean music — the relaxed, indie, friend-group energy?
Drop a 🌊 or 😎 below.